Usage note
商家就是卖东西的人或公司，比如商店或网店。
Shāngjiā jiùshì mài dōngxi de rén huò gōngsī, bǐrú shāngdiàn huò wǎngdiàn.
A merchant is a person or company that sells things, like a store or online shop.
Context note
我们在网上买东西时，要选择信誉好的商家。
Wǒmen zài wǎng shàng mǎi dōngxi shí, yào xuǎnzé xìnyù hǎo de shāngjiā.
When we buy things online, we should choose merchants with good reputation.
5 examples
这个商家卖的书很便宜。
zhè ge shāng jiā mài de shū hěn pián yi。
This merchant sells books very cheaply.
商家说可以免费送货。
shāng jiā shuō kě yǐ miǎn fèi sòng huò。
The merchant said they can deliver for free.
我们要感谢商家的服务。
wǒ men yào gǎn xiè shāng jiā de fú wù。
We should thank the merchant for their service.
那个商家卖的水果很新鲜。
nà ge shāng jiā mài de shuǐ guǒ hěn xīn xiān。
That merchant sells very fresh fruit.
妈妈从商家那里买了玩具。
mā ma cóng shāng jiā nà lǐ mǎi le wán jù。
Mom bought toys from the merchant.
5 mini stories
小明帮妈妈从商家买了文具。商家还送了小礼物。
xiǎo míng bāng mā ma cóng shāng jiā mǎi le wén jù。 shāng jiā hái sòng le xiǎo lǐ wù。
Xiao Ming helped Mom buy stationery from the merchant. The merchant also gave a small gift.
小红在商家那里买了花。商家包装得很漂亮。
xiǎo hóng zài shāng jiā nà lǐ mǎi le huā。 shāng jiā bāo zhuāng dé hěn piào liang。
Xiao Hong bought flowers from the merchant. The merchant wrapped them beautifully.
小刚发现商家多找了钱。他马上还回去了。
xiǎo gāng fā xiàn shāng jiā duō zhǎo le qián。 tā mǎ shàng hái huí qù le。
Xiao Gang found the merchant gave too much change. He returned it right away.
小丽喜欢和友善的商家买东西。他们总是微笑。
xiǎo lì xǐ huan hé yǒu shàn de shāng jiā mǎi dōng xī。 tā men zǒng shì wēi xiào。
Xiao Li likes to buy from friendly merchants. They always smile.
大家夸这个商家诚实。所以很多人来买东西。
dà jiā kuā zhè ge shāng jiā chéng shí。 suǒ yǐ hěn duō rén lái mǎi dōng xī。
Everyone praises this merchant for being honest. So many people come to buy things.
Mini dialogue
去商店
A
我们去那家商家买东西吧。
Wǒmen qù nà jiā shāngjiā mǎi dōngxi ba.
Let's go to that merchant to buy things.
B
好的，那家商家有很多好东西。
Hǎo de, nà jiā shāngjiā yǒu hěn duō hǎo dōngxi.
Okay, that merchant has many good things.
诚信商家
A
这家商家很诚信，大家都喜欢。
Zhè jiā shāngjiā hěn chéngxìn, dàjiā dōu xǐhuān.
This merchant is very honest, everyone likes it.
B
是啊，好商家值得信赖。
Shì a, hǎo shāngjiā zhídé xìnlài.
Yes, a good merchant is trustworthy.
Related words and contrasts
similar
店主
diànzhǔ
shop owner
A person who owns a shop, similar to a merchant.
opposite
顾客
gùkè
customer
The person who buys from a merchant.
related
商店
shāngdiàn
shop, store
The place where a merchant sells goods.